In 2000, Steve and Kim Sorensen took a simple piece of wire, purchased at a hardware store, and formed the original BlenderBall® wire whisk. Always entrepreneurial, they saw beyond the simple ball, recognizing its potential to revolutionize the way supplements are mixed and consumed. The vision that started as a home-based business quickly evolved, and is now a team of some of the best designers and engineers in the world. It didn’t happen through elaborate marketing efforts. Quite simply, BlenderBottle became a worldwide brand because our products work.